Monetizing your cannabis business site can lead to a great income on the side, and even result in a full time income if your audience reach and traffic grow big enough. Due to the nature of cannabis being a drug, it can be very frustrating to find viable sources to generate income. Traditionally systems such as AdSense don’t allow advertising on cannabis websites (for now), so its important to know how you can still make money with the site you have worked hard to build. There are actually many ways to monetize your marijuana website, and below I have highlighted 3 ways to start bringing real revenue to your site.
1. Banner Ads
Banner ads are a primary way to gain revenue for a marijuana site. Essentially other brands “rent” space on your page. Usually this means displaying products they have for sale, or perhaps advertising their own site for cannabis lovers. The more subscribers to your blog you can prove you have, the more rent you can charge per ad. Some established blogs can charge between $300-$1000/month per ad. I advise to charge low rent at the beginning, this will bring more business in, and any money is good money! The best way to get banner ad business is to research cannabis companies with a web presence, and then email them offering space on your page for rent. Make sure to have your traffic stats available.
2. Sponsored Posts
A sponsored post is a normal blog post; only you are talking about a specific brand or company who pays you for the advertisement. If you want to write about how marijuana affects a relationship, maybe you reach out to 420 Dating, a site devoted to help cannabis consumers find love with each other. You can even have them write up something, and then tweak it to fit your voice. The main caution here is to not accept anything just because they offer to pay you. You want to build a long-term brand, not take something sketchy for a quick buck. Sponsored posts can generate anywhere from $50-$300+ per post.
3. Affiliate Marketing
Affiliate marketing is a slightly more subtle way to monetize your site. Basically you put links into text, something that coincides with a topic you’re discussing. These links lead the reader to a product or brand you are talking about. For example, say you’re talking about finding the best vapor pens under $99. Somewhere in your post you mention a brand name and just put a hyperlink into one or two words. This link takes them to a product page that has a vapor pen for under $99. Pretty simple and a great way to monetize your site without huge banner ads and pop-ups. These ads can bring in anywhere from $25-$100 each.