Los Angeles-based Lowell Farms, an organic marijuana grower, has recently announced plans to release an exclusive, limited-edition Coachella blend of pre-rolled, packaged joints that will be available only during the festivals and only at the Palm Springs Safe Access Dispensary, located about 20 miles away from Coachella. Lowell Farm’s unique blend, named #NotChilla, is made up of three of Lowell’s most popular strains—the Chocolate Hashberry, Dog Walker and Single White Girl. The original name of Lowell Farm’s product was Coachella Blend. The company decided to change the name to #NotChilla after receiving a notice of trademark infringement from AEG Presents, the company that oversees Coachella.
Lowell Farms plans to release another marijuana product just in time for the festival—a cannabis floral garland, which is the farm’s twist on the traditional flower garlands that thousands of festival-goers wear to the festival. Each headpiece will feature a special blend of marijuana and white roses. They are quite beautiful and are smokable too. The garlands are available at the Palm Springs Safe Access dispensary available on a limited basis to individuals who have a prescription.
Marijuana is still not permitted on Coachella grounds even though it is legal in the state. Since festival-goers cannot consume marijuana on Coachella onsite, several marijuana dispensaries have teamed up to build an “oasis” for marijuana smokers just six miles from the festival. This venue will feature a greenhouse; two grow houses and five different domed structures for vaping, smoking and edibles. Several companies are giving away products for free at the Oasis, including Brass Knuckle, GenX and West Coast Cure.
Music festivals represent a great opportunity for enterprising marijuana businesses to get their products out there to the public.
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